Markteing Consultancy Report part 3 Essay Example | Topics and Well Written Essays - 1500 words

Markteing Consultancy Report part 3 - Essay Exampleduction of iPhone, they changed the way people perceived smart phones phones that exploit the benefits of what the Internet roll in the hay disco biscuit with their easy to use web applications. The AppStores for iPhone products has created a new grocery store place for software programmers, from office applications to modern day games and video softwares.In order for iPhone to increase its market size and improve their profitability, this paper will focus on recommendations of marketing programmes that the lodge would need. The paper is centred on the Lauterborns 4Cs of marketing instead of the conventional McCarthys 4Ps. The traditional marketing programmes are concentrated on product, pricing, promotional and place strategies. With Lauterborns 4Cs, the marketing programmes will be motivated by consumers, costs, widget and communication.Forget product. Apple must focus on consumer wants and needs. In todays highly connected world, a company cannot sell whatever they can make any more. A successful company can only sell what a customer specifically wants to buy. Apple must need to inveigle each customer one by one and offer something in particular that each customer wants.Mobile phones, nowadays, are seen as a direction item rather than a functional device. Most of the current mobile phones in the market offer similar features and functionalities. Apple can improve their market share by making iPhone available in different range of colours and features. Each customer must have an option to customize the natural aesthetics of the phone in order to suit their character and mood. A customized mobile phone would give the customer a feeling of ownership and uniqueness. some(prenominal) designs of phones front and back covers should be made available in market in order to lure them to customize their own iPhone.Also, it is recommended that the company would create a suite of Internet based services that delivers email, contacts and calendars that can be linked