The Arctic Monkeys album Whatever People Say I Am Thats What Im Not and the reality TV Show Popstars

The Arctic Monkeys album â€Å"Whatever People Say I Am That's What I'm Not† and the reality TV Show Popstars: The Rivals which produced the band Girls Aloud used innovative but very different marketing techniques to sell themselves to their target audiences. How have those strategies changed from previous techniques to make music more accessible to audiences? The music industry is a worldwide business covering many genres and it is hard to define it as one single thing. Within the music industry are a large range of different markets, all targeting their products and musicians to very different audiences. There are many aspects to the music industry that need to be considered in terms of image, audience, audience size and genre. These will all affect the way a band is marketed to its audience. It is well known that â€Å"making it† in the music industry as an artist is no easy task. Over the past 40-50 years, many bands have tried and failed spectacularly. However, some have flourished and made their mark in music history, such examples include â€Å"The Beatles†, â€Å"Queen† and â€Å"The Rolling Stones†. Audiences that need to be considered by music marketers are divided into a wide range of categories such as age, gender, occupation, social grouping, region etc. In order to target specific audiences effectively, bands may need to be branded in a certain way. Branding is usually described in terms of products and is where the product is given a certain image and personality traits in order to appeal to its audience. For example, the brand Levis describes itself as â€Å"Sexy, Original and American† therefore personifying its products. In terms of bands, branding should incorporate image and music style, especially when targeting niche groups of people. Over the years, there have been clear differences in audience, shown by their different personal images e. g. Punks, Mods, Grungers, Goths etc. Marketing of bands has to adapt and be completely specific to the typical audience of that music genre and so must be presented in an appropriate style that will sell their music. People are eager to buy into the brand of a band by incorporating that certain image into their personal appearance and lifestyle. For some bands, promotional tactics must fiercely focus on image to sell the product to that particular audience who are themselves branded a certain way. This effort by record labels to promote bands by appealing and emphasizing a certain image is becoming increasingly popular. Scissor Sisters are one example of a band who's image is a central focus of who they are and what they do. Their image is evident of records companies efforts to appeal to particular audience niches. Although in the USA Scissor Sisters have had much less success than they have had in Britain (many main stores such as Wal*Mart did in fact refuse to stock the first album due to their image and portrayal) they still vigorously emphasize their happy, camp image. In their videos they have used varying techniques to play on the ideas of sexuality in our modern society, thus creating a new and varied piece which is not comparable with anything from the past. They frequently use a colourful range of backdrops which are sometimes quite cosmic or fantastical (e. g. in the videos for â€Å"I Don't Feel Like Dancin'† and â€Å"Take Your Mama†. in one of their earlier videos for the single â€Å"Filthy Gorgeous† MTV were forced to eventually stop showing much of the content of the video as it contained sexually semi-explicit scenes. This did cause some controversy as complaints were made about the content of the video, this only sought to increase popularity and radio air play of the single which eventually achieved a chart position of number 5 in January 2005 and number one in the dance chart. Scissor Sisters although new in terms of its topical coverage of sexuality also dates back to the era of glam rock, their influences are also seen to be varying e. the Bee Gees, Duran Duran, Queen, David Bowie etc. Therefore they may appeal to some of the older generations as well as to members of the gay scene, for whom they have become a major symbol in British society. They have also broadened to reach a younger audience through their success in the UK Charts and frequent air play on radio stations aimed at the 11-25/30 age group such as Radio 1. This in itself shows how the branding and image of a band is adamantly important if people are going to want to relate and buy into the music and values of that band and why i t is such a major focus for record companies. A major tool for music marketers in recent years has been the Internet. From vinyl to cassettes to CD's to downloading files, music has developed with technology over the past 40 years. The increasing accessibility for people to music was brought about originally by the increasing numbers of record stores and increasing interest in different music. In the early 1970's, for example, Richard Branson originally ran a mail order service for buying records, this then developed into â€Å"Virgin Megastore†, a high street chain that made music readily available to a larger audience. The development of access to music continued steadily throughout this period with the introduction of more music extravaganzas such as festivals and in the 1980's, the launch of MTV, the first television channel to be entirely music orientated. The development in technology allowed widespread access to different audiences, as nearly every media division began to cover aspects of music e. g. TV, Radio, genre specific magazines etc. It fast became difficult to avoid exposure to music and its marketing. The rise in popularity of the internet as a promotional medium today demonstrates this idea. In recent years, the Internet has become far more accessible to more people. This has led to increases in Internet marketing as a new way of letting everyone know about an artist. It is reasonably cost effective and the audience is a mass one, spanning the entire world (the number of people using the internet worldwide (as of November 27th 2006) was estimated at 1,076,203,987) A recent positive example of Internet marketing can be seen in the rise of the band â€Å"The Arctic Monkeys† to fame. The bands marketing strategy has been clear-cut in showing the importance of fans to a bands success. This began in 2003, after several gigs, the Arctic Monkeys decided to burn their tracks onto CD's to give away for free to fans. Due to limited copies, many of the fans ripped the music onto their computers in order to share the files with others through mediums such as instant messaging, e-mails and forums. The band did not object to the increased sharing of files, although this was technically illegal, as it led to increased popularity of the band, as they became better known. This can be identified through an article and chart written by Heather Hopkins (Director Of Research for Hitwise UK website), November 11th 2005, shown in Figure 1 in the appendix and supported by the following quotation: â€Å"The first chart below shows that in April, when the band was virtually unknown, visits to www. arcticmonkeys. com came from chat rooms and blogs. Search engines became a more important source of visits in June as the band's name recognition grew. † This clearly demonstrates the importance of viral marketing to the success of the band. Many mainstream music brands are slightly wary of viral marketing, despite its benefits it can prove quite negative and can also lead to illegal sharing and music being leaked onto the Internet prior to its official release, for example in 2002, Eminem's album Encore was leaked on to the internet and the promoters were forced to bring the date of official release forward. As much as bands can gain high acclaim and popularity through forum and chat room discussion, there is also the risk they could gain a lot of negative criticism, which would discourage people from buying their music and merchandise. Another example of effective Internet marketing, also used by The Arctic Monkeys and many other bands, are sites such as My Space and Yahoo music. My Space offers bands own personal pages where people can easily leave their own comments on the songs and the bands performance at recent gigs as well as listening to the songs free of charge or accessing previews of up and coming releases. Many bands also publish their tour dates on My Space. My Space has generally appealed to a mass, younger audience from around 13-30 of both sexes, this is typically as a lot of the music promoted by My Space is new and there are fewer My Spaces for some of the older bands and therefore there is little to interest older audiences. It is also widely believed that todays young people are of the â€Å"technological revoloution† and the general acceptance is that computers are of more interest to them than some other older audience members. The popularity of My Space is now leading to other websites such as Bebo and Xanga being formed which offer similar services. This again broadens the scope by which music promoters can publicise their musicians to different audiences. Rupert Murdoch, the owner of BskyB, The Times, News Of The World and The Sun recently purchased (through his international company News Corp. ) the company Intermix Media Inc which own My Space among other themed social networking websites for $580 million. Murdoch is often seen as a dominant figure in British Media, and rightly so as he owns two of the leading newspapers. He is thought to be partially responsible for swinging to the side of the Labour party in 1997 and there by causing the election of PM Tony Blair, who soon became a close ally of Murdoch's, much like Thatcher before him. Many British citizens feel threatened by Murdoch's media power, yet still many of them buy into the My Space idea and the revenue continues building as more and more diverse and newly established bands start using My Space as the beginning of their steps to promote music. Increased hits on the site means more powerful companies advertising in association with My Space, therefore leading to higher annual revenue for Murdoch. This shows evidence of the importance of internet advertising to modern business. Yahoo Music is another excellent promotional tool, which has a wide variety of music videos available free for public viewing. It also runs special features on certain bands as well as exclusive interviews and performances. This has proved extremely popular with bands and promoters alike, as it is a cheap form of marketing which is also highly effective. It requires little advertising as most fans of the bands are already aware of the bands website and they are usually linked to their My Space etc. Viral marketing acts as the main promotional form behind the internet promotion phenomenon. Viral marketing refers to marketing techniques that use existing social networks to increase brand awareness, they may include many internet based mediums such as blogs (many bands use blogs to create on tour diaries e. g. Watford based band Mohair. ) chat rooms and instant messaging are also forms of Viral marketing. Throughout the 20th century, technology has experienced many developments and decades of technological advance, in particular in more media orientated areas. For example, the 50's became the era of the television. More and more families owned television sets in the UK and this was clear when 20 million tuned in on the 2nd of June 1953 to watch the coronation of Queen Elizabeth II. This showed just how popular television was becoming as a medium for broadcasting what was going on in the world. This technological revolution continues today as we go through what has become widely known as â€Å"The digital revolution†. Television has expanded further to include more and more channels, which can appeal to smaller, niche audiences. This has been of great value to musicians and their promoters; they can now target their audience more specifically. For example, a band like the Arctic Monkeys who have become more of a â€Å"mainstream† rock act may be promoted through general chart music channels such as TMF and The Hits who appeal to those interested in that area of music. On the other hand, acts like Marilyn Manson and Iron Maiden may be promoted on Kerrang! As they are aimed at a more niche audience and are not so much part of the chart music industry. Kerrang! Is already an established brand in itself, the magazine from which it originates was first published in 1981 and originally covered a lot of new wave British metal. If people have certain expectations of a television channel, they can make the decision as to whether it interests them or not and if it does the niche audience for that genre can be targeted effectively by the music promoters. The increase in channels has led to a wider variety in television broadcasting. As a result, to keep the publics interest, terrestrial channel corporations such as the BBC and ITV have realised they need to develop newer more innovative programmes to keep up their audience figures. This is particularly important for Channels 4, 5 and ITV, Who unlike the BBC receive no public funding and gain all their income from advertisers. In order to increase viewing figures and boost profits, the channels have tried many different tactics and one of these has been the increasing development of Reality TV. Reality television is a genre of programming in itself, which usually presents unscripted pieces and may document actual events or people. The use of real people instead of actors has led to a real explosion in the use of reality TV since around 2000 when Big Brother began in the UK. Comparatively to 10 years ago it is now much easier to become a celebrity, and in a society that is becoming more and more celebrity obsessed, this has increased the popularity of reality shows where normal every day people are documented. The audience almost craves the â€Å"fly on the wall† type documentary where they are able to perceive and form their own judgements of others through surveillance. Simon Fullers â€Å"Pop Idol† originally kicked off the music and talent based reality television we know today. Simon Fuller was well know already in the music industry for being the manager of the Spice Girls during their highly successful mid-1990's period. He was also responsible for the band S Club 7 who were formed to appear in the children's television series LA 7 and Miami 7. The idea for â€Å"Pop Idol† proved exceedingly popular in the UK as hopeful singers entertained the nation with notorious displays of â€Å"talent† on our television screens. Fuller went on to develop this idea in other countries such as America. The first series of American Idol was highly successful and was responsible for the discovery of Kelly Clarkson, now a hugely popular international pop star. The basic format of the programme has led to various spin offs including more recently X Factor and in September 2002 â€Å"Popstars: The Rivals†, which resulted in the band Girls Aloud. The show aimed to whittle down the thousands of contenders that auditioned to just two 5 piece groups of boys and girls, One True Voice and Girls Aloud. The current success of Girls Aloud has proved that even manufactured bands can succeed in the record industry if they are promoted and marketed in the right way. A manufactured band is a group of people put together by a record company, or in this case a television show in order to make a profit and give publicity to the medium through which they are published. Manufactured bands are often selected because of looks rather than actual talent in an attempt to appeal to a modern society where beauty and appearance is clearly adamantly important. In relation to Reception Analysis however, not everyone reacts in the same way to the presentation of these manufactured bands, although younger audiences may seem them as figures they can aspire to be, critics often think of manufactured bands as being damaging to the music industry and synthetically artificial. In the 1960's, the first manufactured band â€Å"The Monkees† were brought together as the central focus for a television show of the same name in LA, California. However, the real era of the generic manufactured â€Å"girl/boy bands† began in the nineties. In an attempt to focus on a younger audience, record companies compiled different individuals with certain images in order to appeal to different segments of that audience. Bands such as The Spice Girls, Atomic Kitten, Take That, N*Sync and Backstreet Boys all enjoyed chart success in the nineties and many critics have now built a formula of these bands that is easily recognisable. The media critics and the public have developed a definite dislike for these manufactured artists. Therefore it is questionable as to why Girls Aloud have been so successful. Girls Aloud have been innovatively marketed right from the start of their careers in 2002. They began as contestants on a television show and viewers watched their progress all the way to the final. The Uses and Gratifications theory suggests that for a television show to captivate its audience, it should incorporate certain methods that allow the viewers to interact, relate and enjoy watching the characters in the programme. In the case of Girls Aloud, following their progress allowed viewers to develop personal relationships with the girls as they were regularly featured on an almost daily basis between September and December of 2002. An added benefit to the band was that their first single â€Å"Sound Of The Underground† was put up against their rivals One True Voice for Christmas Number one that year, this in itself generated considerable publicity for the band. In Chart history, the Christmas number one shows a true landmark for an artist and to reach is considered a yearly achievement. Girls Aloud succeeded in gaining the Christmas number one position for that year pushing their opponents to one side. Again, the idea of â€Å"Girl Power†, originally an element of the Spice Girls in the nineties was some what revived which may have given the band further appeal, especially to a younger audience. The beginnings of Girls Aloud and the Popstars: The Rivals show generated a lot of media interest especially from the tabloid newspapers. Particularly, the scandal involving potential band mates being disqualified from the show, or in the case of Nicola Ward, refusing to sign the contract. This proved to be good for the group and initiated promotion of the bands image, even before the television series ended. When Girls Aloud then officially began their career as a band they had effectively been given a boost already by the television shows and so they already had an established fan base, giving them much advantage over bands starting from scratch. This was a similar tactic to that used by â€Å"The Monkees† 40 years previously, however developments in technology and increased television ownership and availability of channels made this all the more effective for Girls Aloud. From these origins, Girls Aloud have been marketed using many different media forms. The girls themselves are seen as the typical models of female perfection that are such role models to young girls. They are regularly featured in such gossip magazines as Heat, Closer and OK! And so they are a central focus in today's modern celebrity obsessed society. Girls Aloud have been described as remaining â€Å"constant tabloid fodder†. Suggesting their marketing strategy is to gain as much press attention as possible in order to increase their music and merchandise sales. In June 2006, the band successfully generated a large amount of press coverage through a variety of stories and scandals in the tabloids and celebrity magazines. One such example was the press coverage of Cheryl Tweedy's relationship with Ashley Cole and her holidaying with the â€Å"WAGS† at the World Cup. This was a frequent feature throughout the summer months in all the gossip magazines and red top tabloids. Although not planned as such, this also acted as a promotional tool for the band as Cheryl, as their representative, was showing a more glamorous, rich image. Her association with well known celebrities e. g. Victoria Beckham also meant that she was receiving more media attention for the band from a larger audience which could potentially increase their international scope of fans and record sales. This increase of public interest may have also been part of the plan to further promote the bands other promotional tactics, for example their â€Å"Fly-On-The-Wall† Documentary â€Å"Girls Aloud: Off the Record†. Image is of course a central focus of the Girls Aloud current marketing strategy, they have a large male fan base and so their portrayal must be one that emanates both beauty and sex appeal as it is common media knowledge that â€Å"Sex Sells†. A recent criticism of bands like Girls Aloud and other popular female media figures is that they are projecting a bad image as role models to younger females. Society has quickly become celebrity obsessed, especially as it is now more easy to become a celebrity than ever and the â€Å"perfect body image† has never been more important in the media than it is now. Eating disorders in young females are increasingly being blamed on the media as people strive for â€Å"perfection†. This problem has been largely illustrated recently by the decision by Milan Fashion Week to not include the so called â€Å"Stick thin women† and also Spanish fashion Week â€Å"Ban on skinny models†. However, anorexia is still proving a continuing problem in this country. Another flaw in the bands representation was in January 2003 when Cheryl Cole became involved in an altercation in a nightclub with a toilet attendant, Cole was subsequently charged with racially aggravated assault (She apparently called the toilet attendant a â€Å"black bitch† among other racial insults) and later convicted to a i500 fine and 120 hours community service. This story was a major one in 2003 for all the tabloids and gossip magazines and did little to enhance the girls image as a whole. Four years on from this incident, the girls have been constantly striving to move away from this negative press to gain a more positive image, but one that still exudes beauty and sex appeal. Through promotion of the band Girls Aloud, the image focus means that they are always expected to have a certain glamorous look, if this is not achieved they are likely to receive criticism. However, music promoters must be careful in how they deal with the sensitive issue of eating disorders in relation to their band members in order to keep the press happy and in order to keep fans satisfied. Certain expectations are put on major female media icons appearances, and as suggested by the hypodermic needle theory, if the audience see these icons, they may connote certain beliefs about their image. The hypodermic needle theory suggests that the audience are passively fed these values and ideas and as today's society's obsession with personal image becomes stronger, it is clear the issue needs to be tackled delicately by celebrities and bands such as Girls Aloud. Berger suggested that â€Å"Men act women appear† and this is true to some extent in the case of Girls Aloud, despite their appeal to a younger audience, they often flaunt their sexuality to gain media attention and attention from fans. However they are in some control as they conduct the publicity and their ultimate aim is to entertain fans and make a profit. Figure 3 (See Appendix) is from the magazine â€Å"Arena† published by company EMAP. The magazine is promoted as a more male adult read than â€Å"Lad Mags† such as FHM and Maxim and may focus on more of a B, C1, C2 audience category. It runs a variety of articles on food, films, technology, sex, fitness, music etc and this cover is taken from the March 2005 issue. This front cover features two members of Girls Aloud; Sarah Harding and Cheryl Tweedy. Many connotations are immediately apparent from this cover, connotations which demonstrate the ideas behind their image focussed promotional strategy. The stance of the two girls and their clothing immediately gives suggestion of sexual innuendo, the girls are selling the magazine on this image as it is likely to be the first thing someone will see when they pick it up. The colour of their outfits, black again fits in with the idea of sexual connotations and the fact that Sarah seems to be holding on and in control of Cheryl acts as another sexual suggestion. The image has been taken at a low angle and is lit quite dimly, the lower angle may seek to show their features as well as portraying them as quite domineering and women of sexual prowess, the dim lighting adds enigma to the scene which fits with the subheading â€Å"Warning: contains scenes of an adult nature! and encourages the reader to buy the magazine to see what's inside. Although not typical of all Girls Aloud promotional tactics in written media, this front cover focuses on one segment of their target audience effectively. A more recently developed promotional technique for many celebrities are so called â€Å"Fly on the Wall† documentaries, popularised by programmes like â€Å"The Osbournes† and â€Å"Newly Weds†. Girls Aloud were quick to follow in the footsteps of these programmes when in April 2006 they launched the six-part series â€Å"Girls Aloud: Off the Record† on E4. This promotional tactic was a little different to conventional tactics used by bands for many years, such as posing for magazine covers. It aimed to show the realities of life within the band and in contrast to their image based promotion, it showed the regular ups and downs of the band. This insight into the band could have varying affects on audience members, the idea that they are â€Å"plucked from obscurity to become Britain's most successful girl group ever† could induce personal identity with the band members. There is a realisation here that they were just ordinary people before they formed the group, therefore the audience may better understand their hectic lives and can relate to that as members themselves of our fast paced modern society. The idea behind this promotional tactic would have been to increase awareness of the band and to also encourage people to re-form personal relationships with the band members as they may have done during Popstars: The Rivals. Again, showing the realities of life in the band, like Viral marketing, may have a negative impact on the audience, but it still generates publicity. The opening sequence of Episode One â€Å"Girls Aloud: Off The Record† demonstrates and connotes some of the ideas and values at the base of the bands formation. The opening shot shows the girls being introduced on a stage type setting, with curtains slowly drawing back to reveal them all dancing, this is then quickly followed by some fast edited shots of some of their promotion e. g. press taking pictures, performing, photo shoots etc. The colour and clothing codes used here are very glamorous and colourful and are likely to appeal to the younger trendy female audience that are often seen as one of the bands targeted fan bases. The image of glamour and of the girls having a good time is then balanced out by some more negative portrayals which show Girls Aloud in a contrasting light e. g. showing them swearing, some of the tabloid headlines are shown about them, arguments etc. This juxta-pose of two images acts as a teaser as to what is to come in the programme and even for those unfamiliar with the band, they may still be drawn in to watching the show. Syd Fields theory, although more generally applied to film, can still be applied here and demonstrates the importance of the first 5 minutes of a programme being essential for captivating an audience. In order for marketers to successfully gain fans of the band, the captive audience must be able to gain both surveillance and personal relationships to keep them interested. In this case, the use of voiceovers, talking head shots and the non diagetic sound of one of there popular singles in the background seeks to intensify the audiences curiosity. The interviews and shots seem a very random selection of clips and are enigmatic enough to encourage viewers to keep watching. Although the band is shown in two different lights here, it is clear the glamour could still potentially appeal to audience members and encourage them to relate and therefore like the band. In the past, other bands have also generated publicity through television appearances, on shows such as Top of the Pops, Later With Jools Holland and Friday Night With Jonathan Ross. These are seen as more covert promotional tactics used by PR not to necessarily directly advertise the band to the audience, but to target those who do not necessarily normally take an interest in celebrities and the music industry and who can be reintroduced into that idea through general television viewing. Some of the less conventional techniques used by bands have succeeded in generating the most publicity. One such example is the well renowned incident of punk rock band The Sex Pistols appearing on the early evening broadcast of the â€Å"Today† programme on the 1st of December 1976. Having taken full advantage of facilities backstage and following copious amounts of alcohol, the band caused outrage amongst viewers by openly swearing and being offensive to the equally drunk host Bill Grundy, whose career ended abruptly as a consequence. This â€Å"Filth and Fury† prompted increased public interest in the UK punk scene that was developing at the time and although it led to hostile press and local authorities cancelling gigs, it generated much publicity and for the band and reinforced the rebellious punk image. The bands continued antics built them a reputation which increased their popularity amongst teenage audiences, who were eager to rebel against societies codes and conventions of that time. This proves that even risqui promotional tactics such as that of the Sex Pistols can prove hugely successful and they are still a world renowned band to this day. Music promotional techniques have expanded in recent years with the development of new technology and trends and continue to be highly innovative. The â€Å"Digital revolution† has played a major part in this with new areas for advertising such as the Internet and more Television channels aimed at different market segments. The strategies have developed from some earlier successful music promotion tactics to effectively portray musician image and to also target more specific, niche audiences. The internet is likely to remain core to this developing range of promotion and with increasing numbers of people downloading songs online, and it may well dominate all future marketing techniques.

How Human Influence Heredity In Mice Essay

Selective breeding is the process of breeding plants and animals for particular traits. Typically, strains that are selectively bred are domesticated, and the breeding is sometimes done by a professional breeder. Breaded animals are known as breeds, while breaded plants are known as varieties, cultigens, or cultivars. The cross of animal’s results in what is called a cross breed, and crossbred plants are called hybrids. A genetically modified organism (GMO) or genetically engineered organism (GEO) is an organism whose genetic material has been altered using genetic engineering techniques. These techniques, generally known as recombinant DNA technology, use DNA molecules from different sources, which are combined into one molecule to create a new set of genes. This DNA is then transferred into an organism, giving it modified or novel genes. The difference between selective breeding and genetically modified organisms is with selective breeding the animals are bred for certain re asons for their fur or eye color also they do it naturally with a professional breeder. But when you have genetically modified organisms they use technology to breed the animals or plants. From the reports I researched I have found out that mice originated in India and Southeast Asia. Many theories explain that Mice appeared on the earth 65 million years ago when dinosaurs still existed. The common ancestor to mice and humans was an inconspicuous rodent-like mammal that scurried along the surface of the earth. It had to be inconspicuous because the earth was ruled by enormous dinosaurs, many of whom would have eaten any small mammal that could be caught. It has been predicted that the existence of mice resulted in the formation of a thick cloud of dust that, lead to a scenario like a nuclear winter with the disappearance of all green life, and with that, all large animals that depended either directly on plants for survival or indirectly on the animals that ate the plants would die. At least a small number of our rodent-like ancestors were able to survive these long sunless winter‘s because of their small size which allowed them to get by eating seeds alone. When the sun finally returned, the seeds scattered on the ground sprung to life and the world became an extremely fertile place. In the absence of competition from the dinosaurs, the mice were able to become the dominant large animal group, and they created numerous species. Since there are such a wide variety of mice they use them for all sorts of things. Mice are sometimes breaded as laboratory mice so that they can be used for experiments. They use mice and not dogs to test out medicine for humans because like I stated earlier the similarities of mice and humans are so close that when you test the medicine on the mouse you know that if you tested the medicine on a human that they would have the same reaction. That’s why 65 million years ago the genes from a mouse mixed with genes from a human and created a rodent like mammal to roam the earth. Outdoor mice provide an essential food source for owls, hawks and other predatory birds and animals. They may also be important consumers of weeds and insects. Indoor mice are not beneficial indoors, but if there are cockroaches or other insects in infected buildings, mice are probably eating them. Eliminating mice may result in a rise in the building’s visible population of insect pests.The only disadvantages of mice are that the indoor mice are usually intruders to a family’s garage or dark closet. This results in the poisoning or planning of mice traps that will kill the mice instantly. Some environmental concerns of selective breeding mice are the breeding could cause genetic problems which would make it easier for mice to get sick. With every type of selective breeding (which consists of linebreeding, outcrossing, and inbreeding) there are always safety concerns. If you breed them wrong the mother or the baby could die or get a genetic disease which could stop them from hearing, seeing, or walking. Selective breeding appears to violate mice’s rights, because selective breeding involves manipulating mice for human’s ends as if the animals were nothing more than human property, rather than treating the animals as being value in themselves. Mice are worth more than a failed laboratory experiment in a dark dungeon they are magnificent creatures that deserve sunlight, food, water, shelter, and most importantly love.

Outside Speech Assignment Essay

After I watched the speech which was gave by Bill Gates in June 08, 2007 on the Harvard commencement, I felt more interesting in Bill Gates. According to the information offered by woopidoo. com, we can find the Biography of Bill Gates, which said, â€Å"Bill Gates is one of the most influential people in the world. He is cofounder of one of the most recognized brands in the computer industry with nearly every desk top computer using at least one software program from Microsoft. Bill Gates is the richest man in the world and has held the number one position for many years. Gates was born and grew up in Seattle, Washington USA. His father, William H. Gates II was a Seattle attorney and his mother, Mary Maxwell Gates was a school teacher and chairperson of the United Way charity. Gates and his two sisters had a comfortable upbringing, with Gates being able to attend the exclusive secondary â€Å"Lakeside School†. Bill Gates started studying at Harvard University in 1973 where he spent time with Paul Allen. Gates and Allen worked on a version of the programming language BASIC, which was the basis for the MITS Altair (the first microcomputer available). He did not go on to graduate from Harvard University as he left in his junior year to start what was to become the largest computer software company in the world; Microsoft Corporation. † 30 years later since Gates left Harvard; Gates came back to Harvard and gave a speech to those students who were graduated from Harvard. The reason why Bill Gates gave this speech is that he wanted to deliver what he had thought about a successful person should do to the world after graduated from school. His topics were appropriate for the audience, because the audience were all students who graduated from Harvard. Also, his topics were appropriate for the occasion, because it was Harvard commencement Day. For the general purpose of this speech, it was the special occasion speech, because this speech was a presentation that highlights a special event. The special event was the Harvard commencement. For the mode of delivery for this speech, I think it should be the manuscript mode, because during Bill Gates were giving the speech; he looked down on the speech table. Bill Gates used his voice effectively. He adjusted his rate very well. He did not speak very fast so that everyone there can get what he said. Also, he used pause for effect, such as when he said, I’ve been waiting more than 30 years to say this: â€Å"Dad, I always told you I’d come back and get my degree. † Between â€Å"to say this† and â€Å"Dad† he used a pause, so that audience would think about what would he going to say. And it made the speech more interesting. Also, he used duration for attention, pitch for expression, volume for emphasis, enunciation for clarity and fluency for fluidity during his speech. He spoke clearly and smoothly, so that everyone could understand what he was talking about. Bill Gates used eye contact to hold audience attention, because he would look at audience usually, not kept reading his manuscript all the time. He did not use facial expression a lot, but audience still could see him smiling sometimes. Thus, for the delivery part, I think Bill Gates did very well. He gave the speech by using a manuscript; however, he gave the speech without kept reading the manuscript all the time. He used voice to get audiences’ attention; he used eye contact to kept audiences’ attention. And everything he talked was clear and smooth. For the speech organization, Bill Gates used a very good attention getter by saying, â€Å"I’ve been waiting more than 30 years to say this: â€Å"Dad, I always told you I’d come back and get my degree. â€Å"I want to thank Harvard for this timely honor. I’ll be changing my job next year†¦and it will be nice to finally have a college degree on my resume. But I also want to be recognized as the guy who got Steve Ballmer to drop out of business school. I’m a bad influence. That’s why I was invited to speak at your graduation. If I had spoken at your orientation, fewer of you might be here today. I applaud the graduates today for taking a much more direct route to your degrees. For my part, I’m just happy that the Crimson has called me â€Å"Harvard’s most successful dropout. † I guess that makes me valedictorian of my own special class†¦I did the best of everyone who failed. † These were part of the manuscript I found from networkworld. com. After his introduction, he began to recall his school life when he was studying in the Harvard. By telling his story, he told audience how he began his business. After his business, he talked about what he had thought about during the 30 years. Then, his main point came out: â€Å"In your years here, I hope you’ve had a chance to think about how–in this age of accelerating technology–we can finally take on these inequities, and we can solve them. † Then, Bill Gates gave an example for the inequities: there were millions of children were dying from poverty and disease. Then, Gates started talked about how to help these children from dying, â€Å"If we can find approaches that meet the needs of the poor in ways that generate profits for business and votes for politicians, we will have found a sustainable way to reduce inequity in the world. This task is open-ended. It can never be finished. But a conscious effort to answer this challenge will change the world. We can make market forces work better for the poor if we can develop a more creative capitalism? If we can stretch the reach of market forces so that more people can make a profit, or at least make a living, serving people who are suffering from the worst inequities. We also can press governments around the world to spend taxpayer money in ways that better reflect the values of the people who pay the taxes. At the last, he gave the conclusion by calling action, â€Å"Knowing what you know, how could you not? And I hope you will come back here to Harvard 30 years from now and reflect on what you have done with your talent and your energy. I hope you will judge yourselves not on your professional accomplishments alone, but also on how well you have addressed the world’s deepest inequities †¦ on how well you treated people a world away who have nothing in common with you but their humanity. † I think the organization of Bill’s speech was very good, because everything was included and nothing was unnecessary. For the materials to support the speech, Bill Gates used the AIDS as an example, â€Å"The broad goal, of course, is to end the disease. The highest-leverage approach is prevention. The ideal technology would be a vaccine that gives lifetime immunity with a single dose. So governments, drug companies, and foundations fund vaccine research. But their work is likely to take more than a decade, so in the meantime, we have to work with what we have in hand–and the best prevention approach we have now is getting people to avoid risky behavior. Pursuing that goal starts the four-step cycle again. This is the pattern. The crucial thing is to never stop thinking and working–and never do what we did with malaria and tuberculosis in the 20th century–which is to surrender to complexity and quit. The final step–after seeing the problem and finding an approach–is to measure the impact of your work and share your successes and failures so that others learn from your efforts. † This example told people how to help those people who were suffering from disease. Also it told people to solve the problem when they met. The audiences were responded lively. When Bill Gates stood on the stage, all the people stood and began to clap. When Bill Gates used humor to deliver his points, audiences would laugh or clap. When Bill Gates was talking, the audience would be silence. It showed that the speech was interesting and meaningful that they would like to listen. Also, they showed the respect to the people who were the richest one in the world. After I watched the video, I think Bill Gates did very well on his speech. He gave an interesting and meaningful speech to people. He let people laugh; at the same time, he let people think.

Origin of Country Music Research Paper Example | Topics and Well Written Essays - 1750 words

Origin of Country Music - Research Paper Example In fact, a deconstruction of the structure and histories of many genres especially the rock and metal music, which is so popular in America today although by all appearances very far, removed from the sober country music would show a connection closer than the majority would expect. I will seek to examine the origin of country music, its history and the genres from which it evolved from, its past singers. Moreover, I will evaluate the different forms in which it existed and still does the instruments that were used, its evolution and over times and the influence it has had to other genres of music today as well as their influence to it. ... They brought along with them their most prized possessions and among these were musical instruments like the fiddles from Scotland, which became so popular that the early musicians were often referred to as fiddlers. Considering the European love for telling tales; however, the songs came in very hardy since very few could read and most of the country songs tell simple and straightforward stories with easy to understand lyrics and language. The inhabitants who lived in the Appalachian Mountains and the West did not contain an easy life and their music gave them an exit to convey their adversities (Country music planet 3). However, the origins are not only European another of the most famous original instruments was the banjo brought from Africa in the slave trade. White country singers who were by the most popular were fascinated and influenced by black sounds, songs and images (Lewis p 52). The first official appearances of country music began around 1910, when John Lomax published cowboy’s songs, and Cecil Sharp later followed suit when he also published songs from the Appalachian Mountains. These two events initiated the interest in the music, and in 1922, the first record of old time music was done by Eek Robertson, a Texan fiddler (Scaruffi 1). With time, the genre took shape independently and proved quite versatile by moving away from the sentimental and love focused content of the British. The Americans customized it and unlike the British who â€Å"†¦had several themes of the mystical, loves found and lost, violent happenings and avenging spirits. In America, the songs developed into extremely biased and private, downplayed the mystical, and, in songs of offenses, highlighted the wickedness act while minimizing the jab† (Country music planet 1). During

This casestudy is under the course of Market Analysis Case Study

This casestudy is under the course of Market Analysis - Case Study Example smaller brands have fewer customers who purchase less often, low market share, low penetration, and slightly lower loyalty: lower SCR, lower % of solely loyal. According to the table 2.1, it shows the second large of market share category is Little Barrel. High peak need to take over Little barrel. The first question that this analysis would seek to address is whether little Barrel as a brand of High Peak has normal loyalty. Considering that the Little Barrel has a lot of similarities with the products of the same category, it is expected that competition will be high. This notwithstanding, shoppers behavior will demand that they show loyalty to specific brands. (Chee, Ken, and Adam Wong, 24) Such shoppers’ behaviors have been demonstrated through Dirichlet model which indicates that brands that consumers tend to buy are those that they feel loyal to. (Chernev, Alexander, 26) This behavior disregards the fact that some consumers may buy other brands as well, but the rate at which they buy specific brands indicates the loyalty they have to the brand. (Chee, Ken, and Adam Wong, 24) To understand whether the Little Barrel has normal lo yalty brand, it is critical to understand ways upon which loyalty can be measured, this will give clear indications of the competitiveness of the brand in comparison with other brands in the category. The key way in which loyalty is measured is through the product penetration particularly on the basis of the sale volume and the market share. (Dalgic, Tevfik, 15) Based on all factors that point to that direction, it is clear that Little Barrel has a normal loyalty. Comparing the penetration level the brand has. The next consideration that needs to be examined is whether there are niche brands in the market. Niche branding may also be referred to as the narrow branding. (Dalgic, Tevfik, 16) This is the strategy through which a brand connects with individual customers which it targets. The strategy is in most cases seen to be

Candide as Atypical Enlightenment Cultural Production Essay

Candide as Atypical Enlightenment Cultural Production - Essay Example But if there was a single thing that defined the Enlightenment, it was the primacy of reason. This primacy led to all of the other changes in western thought and practice. Voltaire was in many ways the prototypical man of the enlightenment – a cross between a renaissance man and a modern scientist, Voltaire valued reason most highly in all of his philosophical works. The picaresque novel Candide, however, is in many ways atypical of Voltaire’s reputation. Probably the single most significant way it was atypical of the Enlightenment was its willingness to go to polemical extremes – often overstepping its logical argument for rhetorical purposes. One of the fundamental ways the Enlightenment separated itself from the era before it was a paucity of emphasis being placed on rhetorical technique. Rhetorical technique fundamentally relies on the manipulation of emotion, while Enlightenment thinkers would have preferred to win over their opponents through pure reason an d logical argument. Candide, however, takes an entirely different tact. One of its basic purposes was to mock the idea of optimism, an idea associated with the thinker Leibniz, and essentially argued that absolute, irrevocable evil did not exist. In some ways Voltaire counters this argument logically in Candide, by, for instance, demonstrating a great number of tragedies that seem to counter the most fundamental idea of optimism, such as ship wrecks, earth quakes, war, thievery and so on (Voltaire). This acts as a logical counter to the ideas that Voltaire is trying to counter. Yet, in an entirely un-Enlightened fashion, Voltaire also resorts to illogical tactics in order to drive his point home further. Rather than simply put the counterpoints logically and leave it at that, Voltaire finds it necessary to mock the very idea of optimism as ridiculous, in order to discredit Leibniz and his followers. Voltaire does this through the creation of the character Pangloss, who calls himself a follower of Leibniz, and indicates that he teaches what the master Leibniz argued (Voltaire 473). Voltaire makes this character the opposite of reasonable, and entirely comical in his idiocy. At one point, for instance, he completely inverts the ideas of cause and effect – saying that â€Å"the nose is formed for spectacles, therefore we wear spectacles† (475). This is obviously the reversal of cause and effect – spectacles are designed for a nose because we have a nose for them to sit on. But by mocking the lack of logic in his opponents, Voltaire actually demonstrates a lack of logic on his own part – this is an ad hominem argument, which is one of the most basic forms of logical fallacy. This thus goes against the fundamental ideas of the Enlightenment, and uses illogical arguments to try to convince the reader of something – in this case, the idiocy of optimism. If there is a single thing that defines the Enlightenment it is an intense attac hment to reason and rationality. If an argument cannot stand logically, it should not stand at all under Enlightenment thinking. Voltaire, however, moves away from this in his novel Candide. He seems so eager to make his points, to mock his adversaries, that he results to illogical arguments, placing rhetoric of a previous age above the rationality that was so central to the Enlightenment. Works Cited Voltaire. â€Å"Candide† in Norton Anthology of Western Literature Sarah N Lawall, Ed.

Evaluate the authorities' handling of the 'Alex Nord' case. How would Essay

Evaluate the authorities' handling of the 'Alex Nord' case. How would you have handled this case - Essay Example Disturbed childhood with numerous problems in the house and parent-child relationship can greatly put a child at the risk of developing this disease (Rutter 1998). If a parent is suffering from this disorder or AOD misuse disorder, this can provide the child with a role model to follow, and can enhance his abnormal activities (MedicineNet). Discord between parents or between a parent and the child, or asymmetric parent behavior and attention patterns to the child can trigger an inclination towards antisocial behavior in the child (Rutter 1998). The diagnosis of this disorder is a crucial and very serious matter, as this disease, whereas grave in its nature, has no definite treatment (MedicineNet). People suffering from this disease do not readily opt for treatment and therapy, and often have to be forced to do so, especially by the law (MedicineNet). Medication has proved to be an ineffective means of curing the disease, as firstly, there is no definite medication for this, and secondly, any medicines that may be given can be, and often are, abused or neglected by the patient, so they prove ineffective (MedicineNet). The only workable method if treatment is through psychotherapy of the patient, either individual or in groups_ depending upon the particular case and the needs of the individual_ combined with in-house and outpatient treatments, vocational training programs, and participation in long-term group therapies (MedicineNet). This treatment method, though not completely curable, does help tremendously in leading the individual toward a more normal lifestyle, and helping him pinpoint his problems and abnormal behavior so that he can make an effort to abstain from such activities in the future. Often this disorder wanes with age, with patients reduced to just substance abusers (MedicineNet). The Alex Nord Case: the case under consideration is that of a 24 year old man, named Alex Nord, who has been diagnosed with antisocial

Film Reflection Movie Review Example | Topics and Well Written Essays - 750 words

Film Reflection - Movie Review Example This includes the search for a good career that is believed to be in the Canada, the good education system in Canada (Srabani M Tania Das G 2015) indicates, that the desire to have a sense of belonging which covers the political and cultural aspects of the theory is also one of the attractants. A good Canadian health system is also one of the things that led the women into the country. A desire to explore oneself and adventure was also cited as one of the reasons for migration. Some women desire to develop themselves by putting into practice their creative ideas and, as a result, migrate to Canada as they believe there is a good self-nurturing environment. The women face various challenges in Canada. This relates well to the post-colonial feminist theory that depicts the struggles for recognition for non-western women. The struggles for the three women include the long periods taken before being processed and accepted after the application for immigration. For example, it took 6-8 years before the application to be accepted. The first impression of Canada is contrary to their opinion and expectations. Most of them expected Canada to a colorful and developed country only to find it empty as compared to their homes. They also expected to settle into stable jobs within a short duration of time after arriving into the country. However, they find it difficult to get employment and some have to do jobs that not within their area of expertise so as to pay the bills despite the dissatisfaction it brings them. The women realized that not everything was as easy as they thought it would be. It depicts that within a span of one, over 280,000 individuals tend to move from their native land to get asylum in Canada. The film also describes the changes in education that they had to make once in Canada despite their earlier skills and past knowledge. This lack of recognition of their past qualifications shows discrimination of the women by the

Civil Rights Essay Example | Topics and Well Written Essays - 500 words - 1

Civil Rights - Essay Example The government and judicial attitudes towards blacks and other minority group was altered to incorporate the rights of the subjects. Civil rights did not just begin in 1950s,it began when Africans were initially brought to America as slaves. The blacks were the pioneers of the civil rights when fought tirelessly for their enslavement and demanded for their fundamental citizenship rights that was bluntly. This article examines the role and achievements of the civil rights movement. Leaders of the civil rights movement used various strategies to communicate their complaints. Generally, success of the Civil rights Movements were attributed to well coordination of three prong strategy which included civil disobedience, well-articulated grass root organizations and the mass boycotts and economic withdrawal. Some of the strategies used prior to 1955 were litigation and lobbying through the National Association for the Advancement of Colored people between 1896 and 1954. There were powerful combination of gradualism in legal issues and advocacy of far reaching change that was adopted by the initiators of the Brown strategy (Ollhoff, 2011). However, NAACP later employed tactic of directly challenging the constitutionality of â€Å"separate but equal†education.

The nicotine's effect on daphnia Lab Report Example | Topics and Well Written Essays - 1500 words

The nicotine's effect on daphnia - Lab Report Example They are significant sources of food to different organism such as fish and frogs among others. Daphnia is common in laboratory experiments and have been used for years especially in drug tests among others. The most common test done using this organism is the Daphnia Heart Rate Test. Daphnia is ideal in Heart Rate Test because they are ectotherms, thus their body changes with changes in the environment. Following the fact that chemical reactions rate’s increases with an increase in temperature, it would of great use in establishing the temperature changes if Daphnias’ metabolism rate would be increased. Introduction This experiment aims at designing a hypothesis about the effect of nicotine on living organisms. The heart of Daphnia is clearly seen with the help of a low power microscope. In reference with research, which states the heart of a Daphnia beats 300 beats per minute, we can have a chance to monitor the change of the heartbeat, with change in different physio logical aspects such as chemical concentration, temperature, or changing the type of chemical or even the reaction when Daphnia are in pure water. It is necessary to note that the change in Daphnia heartbeat rate does note practically represent the human’s case. However, the examination will give us learners a chance to evaluate the effects of nicotine on metabolic processes. This experiment is under the courtesy of British Pharmacology Society (Corotto, Ceballos and Vinson, 177). Hypothesis In this experiment, Daphnia magna, which is a transparent crustacean is used to establish the effect of nicotine on heart rate. There are different results expected from the experiment based on the concentrations of the nicotine. However, because nicotine is a stimulant, thus increase metabolic rates, there are high possibilities that the heart rate will increase with the increase in the concentration of nicotine. Ultimately, the Daphnia may die because of high heart rates, as this is a f atal condition (Fitzgerald 15). Problem: what effect will nicotine have on Daphnia? Ethical issues Students should be very careful because they are expected to handle these animals in a way that illustrates good ethical attitude towards experimental animals. High is regardless of the fact that they are animals with fewer capabilities thus may not suffer as much as higher animals; overall they deserve respect. All animals should be returned to their habitats after the experiment. This will support ethical approaches put in place by different biology organizations. Equipment 1. Tobacco solution 2. 2 depression slides 3. 2 cover slips (22 x 60 mm) 4. Kleenex 5. Water from Daphnia culture of different temperature 6. Piece of cotton wool 7. Microscope – low power resolution 8. Daphnia Magna – culture of water flea 9. Daphnia anatomy chart- for source 10. 3 droppers Preparation of Tobacco solution This solution can be made from cigarettes; approximately 20 of them can make a n ideal solution. After the extract is emptied in a cup of water, place it covered for about 12 hours. Sieve the solution into another container; solutions of differing concentration should then be made where the different shall be determined by the ratio between water and the solution. The study will begin using solution with lower concentration and later use those with higher concentration in references with the guidelines by Washington Association for Biomedical Research. It is significant to note that the level of

Harmonisation of Accounting Standards Essay Example | Topics and Well Written Essays - 1500 words

Harmonisation of Accounting Standards - Essay Example They include UK GAAP, IAS, US GAAP etc. More positive, however, has been the improvements in recent times in terms of global convergence; this has convinced various stakeholders that there is still hope that harmonization can be achieved sooner rather than later. Local and international standard setting agencies have initiated harmonization projects that have largely been successful; it will therefore not be too long before a common set of standards guides and controls the accounting world. This will give the accounting profession an identity of legal discipline in its truest sense. This paper examines the issue of harmonization and other aspects that relate to it, for example challenges and advantages. Key Words accounting standards, harmonization of accounting standards. Introduction The harmonization of accounting standards has developed into a hot topic among accounting professionals all over the world (Black 2007, pg.26). Accounting standards can be defined as authoritative stat ements issued by acclaimed accountancy agencies that relate to different aspects of treatments, disclosures and measurements of accounting events and transactions, and that signify best accounting practices. ... For example, in the United Kingdom (UK) electrical and electronic engineers abide by the Institute of Electronic and Electrical Engineers’ (IEEE) standards and principles that define and shape their professional practices (Samir 2003, pg.20). Why, then, is it so difficult for accountants to have a common set of codes that create some uniformity in their line of work and their practices? Over the years, it has been widely acknowledged that the differences in existing standards in various countries have so often been greatly underestimated. As a result of this, achieving uniformity has been a herculean task of sorts; the first step towards failure is usually underestimating the gravity of a problem (Srkant 2005, pg.64). As a consequence, attention has shifted towards understanding the various accounting standards in existence and trying to address how they can be merged. Although it has been met with huge obstacles, results have been better than in previous attempts. History of Harmonization The concept of harmonizing accounting standards dates back to the 19th century when the notion of â€Å"International Accounting Standards† was put forward in the 1st International Congress of Accountants which was held in St. Louis in 1904. In 1957, at the 7th International Congress of Accountants in Amsterdam, Mr. Jacobkraayenhof discussed the need for international accounting standardization and cooperation. In 1966, talks were held among various professional bodies like the Association of the Institute of Certified Public Accountants of America, the Canadian Institute of Chartered Accountants and the Institute of Chartered Accountants of England and Wales (Siegel & Shim 2006, pg.33). The talks were led by the then President of the Institute of

A Flavorful Vegetarian Experience Essay Example for Free

A Flavorful Vegetarian Experience Essay Consuming a full-on vegetarian meal might not sound appetizing for some of us meat-lovers, but a visit to this all vegetarian restaurant might change your outlook on healthy, humane choices of eating. This essay is based on a restaurant called â€Å"Udupi Palace†. It is indeed an Indian cuisine that serves strictly vegetarian dishes and is located in San Francisco. They serve a wide variety of dishes ranging from curries, soups, rice plates, appetizers and a handful of different desserts at affordable prices. It might seem sketchy at first to attempt to enjoy a meal at an all vegan restaurant, but if you keep an open mind and give it a chance, you might find that it is just as delicious as any meat entrees, anywhere. If you are looking to broaden your horizon to vegan food choices, this particular restaurant should be at the top of your checklist. The overall look of the restaurant is quite clean and crisp and the dà ©cor is plain yet tasteful. As you are walking in, you can smell the delicious aroma of different spices. Each table is decorated with a vase of flowers which makes the restaurant feel a bit more than just your casual, every day joint. There are a number of tasteful paintings on the wall which is interesting, and it gives the restaurant a more vibrant and polished feel. As for the surroundings, there is a variety of different genre of music playing in the background; it is faint, but clear. Although the overall look and feel of the atmosphere is pleasant and uplifting, the environment is not appropriate if you are looking to enjoy a quiet evening, but the sounds of the restaurant are yet bearable. The service is impeccable, thus your experience will be wonderful. The menu can be a bit overwhelming if you don’t have much knowledge about Indian food, but that won’t be a problem since the servers are tremendously helpful and informative. As for my experience, my server came with a warming, welcoming smile on his face and answered all the questions that were asked about the dis hes on the menu with much patience. The servers are attentive and extremely accommodating so expect your water glass to be filled frequently with water that tastes of citrus, in which shows they take time and effort to satisfy their customers. The food is served on a metal platter and plates which give an authentic Indian cuisine feel, as opposed to regular tableware I see in a lot of other Indian restaurants. A dish I would recommend is the Rava Masala Dosa; it is served with an array of different chutneys (dips). If you don’t know what Rava Masala Dosa is, it is basically a crepe stuffed with potatoes, onions and spices. It is crispy on the outside and warm and savory on the inside with just the right amount of spiciness and tartness. I would also recommend the Special Vegetable Curry which is made of fresh vegetables cooked in spicy curry sauce and coconut sauce. It has a distinctive taste, but is quite exquisite in my opinion. The taste of coconut is not too overpowering like other coconut based curry dishes form other places. The quality, presentation, and the taste of the food are a well-deserved five stars. In this economy, paying a high price for lunch or dinner is much hesitated but at â€Å"Udupi Palace† that won’t be a problem. Because of their affordable prices, you won’t have to give up quality for affordability. If you are looking to stretch your dollar, â€Å"Udupi Place† is the right place to go to because the portions are generous and in addition to that, the average price of the dishes is at a low cost under $10. Vegetarian food is a healthier, and a humane choice of eating. Studies show that vegetarians are much healthier and live longer due to the decrease in intake of toxins and drugs ingested by farm animals. It is better for your body because it lowers your cholesterol intake, thus reduces the risk for heart diseases such as heart attack or stroke due to excessive meat. It is also better for the environment because meat production is very resource consuming and also inhumane. This restaurant demonstrates that eating humane is possible without giving up flavor and succulence you get from eating meat. The food, the service and the price is impeccable. If you have doubts on whether you would enjoy a vegetarian meal, giving this vegan restaurant a try will make all your doubts go away. I would recommend this place to everybody, not just to the vegetarians, but also the folks that love to eat meat. I encourage the people that are hesitant about trying vegan food to give this place a chance. It might change your outlook on the possibility of going vegan or at least cutting down on meat. I would say, after giving this restaurant a try myself, I feel it is more possible for myself to convert to becoming a vegetarian.

Company Selected Reliance Fresh Information Technology Essay

Company Selected Reliance Fresh Information Technology Essay Especially in this case study is based on identifying the most important external issues IT / Reliance Fresh development company whose business mainly to those who are working in the Reliance Fresh in sales accommodation is based on the internal work  environmental impacts. Introduction Main objective of this case and study to design ecommerce website for company Reliance Fresh which include Customer account, Payment System ,Product information, price comparison, so the customer can buy product or anything directly for their home or work place and get well information about each product and can take review about that form internet database it also include about database which store all customer bank detail so company come to know to whom they give discount for regular customer and customer can buy multiple item at single time. It sends conformation mail to client about bill they paid online. Company Selected Reliance Fresh About Reliance Fresh  a convenient store format is governed by the Mukesh Ambani and is the most important part of Reliance Industries retail Business. Reliance Ltd. has planned to invest more than Rs. 25000 crores in the retail division. It also comprises more than 560 reliance fresh stores all over the country. The outlet sells fresh fruits, staples, dairy products, fresh juice bars, groceries and vegetables. A distinctive Reliance Fresh outlet is around 3000 to 4000 sq. feet and accommodates catchment area of one to three Kilometers. History of Reliance Fresh Reliance Group was established in 1970s. The Reliance Retail was found in the year 2006 as an operating subsidiary, Reliance Retail is a part of the Reliance  Industries  Limited. Reliance industries are actually the largest conglomerate in India. It has an annual turnover of US$35.9 Billion. It is also listed on 206th position in the Fortune Global 500 companies. The company started off as a small textile company around 30 years ago. And now it has expanded vertically and horizontally to be Indias Number 1.  Reliance Retail is actually the retail group of Reliance  Industries  Limited. It has a number of brands like Reliance Time Out, Reliance Digital, and Reliance Wellness. Autozone, Reliance Super, Reliance Mart, Reliance iStore, Reliance Fresh. The Reliance Retail had to face various difficulties before the launch of Reliance fresh, because of the various circumstances prevailing in Orissa, West Bengal and UP, along with the news focusing on the dearth of vegetables and fruits stocks. The retail business of Reliance then minimized its exposure in vegetable and fruit business, as a result established Reliance fresh positioning a pure super market play focusing on various categories like IT, consumer durables, home, FMCG and food. Growth of Reliance Fresh The first ever a Reliance Fresh store was established in Hyderabad, wherein the company, mainly focused on the fresh produced vegetables and fruits at comparatively low price along with an introduction of farm to fork theory. This was the idea, which was anticipated by the company was to take the supply direct from the farmers and then sell straightaway to the consumers removing the middle-men off the beaten track. Reliance introduced several formats in the marketplace to cater to needs of common people, which includes Reliance Fresh, Reliance Super, Reliance Footprint, Reliance Timeout, Reliance Jewels, Reliance wellness, Reliance Mart and Reliance Digital, to name a few. In addition to this, the Reliance Retail also entered into a treaty with Apple, which is a leading Information Technology company, to set up a series of Apple Specialty Outlets branded as IStore, with its first ever store in Bangalore. With an idea to produce inclusive prosperity and growth for farmers, consumers, small shopkeepers and vendor partners, Reliance Retail was set up in order to lead the foray of Reliance Group into an organized retail. Mode of Enquire In general term enquiry means an act of asking information, an official investigation. There are many different method of enquiry (for example, Anti-Deductive, System thinking and Inductive-consensual). Provide a short critique of three different techniques. Your discussion to include the current perspective for each types of enquiry drawn from extant literature. Here also include the strengths, weakness and any assumptions that have to be made when using these different modes of enquiry Here we are taking research on RELIENCE FRESH For this research we are using Inductive-Consensual Enquiry method. First of all in Inductive-Consensual Enquiry method I had done enquiry about the place that at what place its situated, Then after the next was the product of it serves to the customer, then what was the price of it product and how its different form other. Then what type of quality its provided. The value of CRM customer relationship management. The research was very simple because the questioners was simple and it was simply answered. The work of research was speedily because the strategy adopted by RELIENCE FRESH: GIVE FOOD TO CUSTOMET AT LESS PRICE THEN MARKET. By this single course of action it can attract easily, but in this method of enquiry in RELIENCE FTESH many answer of a question will be arise. Inductive-Consensual Enquiry is simple, quick to draw a conclusion and most of the time the conclusion is a usually a single number, a fixed strategy, or a single course of action. Inductive-Consensual Enquiry is that there is a possibility that the conclusion drawn could be subjective and that most of the problems encountered these days have multiple answers. 1.1 Inductive-Consensual Enquiries Inductive-consensual enquiry derives a conclusion from a limited set of observations, which may be:- à ¢Ã¢â€š ¬Ã‚ ¢ Analogous à ¢Ã¢â€š ¬Ã‚ ¢ Historical à ¢Ã¢â€š ¬Ã‚ ¢ Multiple Independently Sourced 1.1.1 Application of Inductive-Consensual Enquiry The scoring of the Olympic diving competition is an example which employs the use of Inductive-consensual enquiry method. 1.1.2 Advantage of Inductive-Consensual Enquiry Advantage of Inductive-Consensual Enquiry is simple, quick to draw a conclusion and most of the time the conclusion is a usually a single number, a fixed strategy, or a single course of action. 1.1.3 Disadvantage of Inductive-Consensual Enquiry Disadvantage of Inductive-Consensual Enquiry is that there is a possibility that the conclusion drawn could be subjective and that most of the problems encountered these days have multiple answers. 1.2 Dialectic Enquiry Dialectic Enquiry challenges the subjective assumptions, models and theories by which problems are defined and solutions postulated, and it is the debate itself that an objective solution compromise or synthesis will be reached. 1.2.1 Application of Dialectic Enquiry The British system of parliamentary democracy is an example which employs the use of the dialectic enquiry which probes deeply into issues and acts as a practical decision making tool. 1.2.2 Advantage of Dialectic Enquiry Advantage of Dialectic Enquiry is the consideration of facts from various angles and it generates more useful alternative solutions and can sometimes identify unnoticed opportunities. 1.2.3 Disadvantage of Dialectic Enquiry Disadvantage of Dialectic Enquiry is it endangers a person or a group of persons to reach its objectives or decision, from which certain assumptions have to be made and the assumptions might not be right. 1.3 Unbounded Systems Thinking Unbounded System Thinking was described as a new problem-solving method. Major Problem with Reliance Fresh Development A research shows that the company needs a well designed website with online store system, so that customer can check weather thing are present in stock. Main areas where the company is facing problems. Currently, the company, Reliance Fresh Development is facing a number of problems due to its manual sales system. The major problems due to lack of automated data store system are affecting the Services, payment system, and Customer Account of the company. With automated system its easier to keep record of customers Account, payment details and are easier to track product that order. It also takes less Hassel and space to handle customer account and records. Customer Account Currently company doesnt have any customer account as customer account system is required for regular customer through customer have to put there user name and password to log in their account and buy from online so easy to buy have not put their detail every time they visit. Where in store they just put customer id they get detail and can provide them discount for regular shopping from online or store. Payment System Company collect money from manually on store if customer buy from online they can pay from credit card or debit card directly instantly to company for daily customer buy from online data for product they buy each time come to know and can provide discount and other facility. Order Record As customer place an order for something online record should be there in system so we come to know last time which place what order and history each time buying form Reliance fresh and also provide order track system so customer can track their product where it reach and when going to reach destination. System Required for Implement in Store For Customer Account SQL or Oracle data base To run this system properly you will need a computer with Redhat 5.0 installed. The computer will probably need to be at least a Xeon processor with 4 GB of Random Access Memory with 1 TB Hardisk. Broadband Connection is required for connecting internet and other Brach network and main reliance server. For Printing record need Cannon or HP Laser Jet Printer will be needed. Benefit of Online Shopping The main advantage of online shopping is that it allows people to browse through many items and categories without leaving their house, to compare the prices of as many shops as they want, and also to order as many items as they can afford without having to worry about how they will transport them, because the online shopping websites also deliver the things to the buyers home. Furthermore, the Internet is open 24 hours a day, 365 days a year, so you dont have to hurry or worry about finding a parking spot. The Internet allows you to easily compare products and prices, so you can be sure that the item you purchase is the exact item you want. Online merchants can publish much more information about their product on a website than they could affordably publish in a print catalog. And online stores give you the ability to share information and reviews with other shoppers who have firsthand experience with a product or retailer. External Environment Analysis Reason for Choosing India for Retail Market In India population ration is high and more over are middle class for that people reliance fresh is good because it provide product in less price then available in market, India is developing country and progress in economy strength, Reliance is gearing up to revolutionize the retailing industry in india.Towards this end, Reliance is aggressively working on introducing a pan-Indian network of retail in multiple formats, The retail initiative of reliance will be without a parallel in size and spread and make India proud. Economical Environment Companies across the globe are coming to realize the opportunity India presents, and are wasting no time in acting. Siemens of Germany, a company which produces and sells power plants, electric meters, hi tech medical equipment and mobile phones has big plans for India, India is a democracy of one billion people, and economic reform is a consensus shared by its many political parties. They have been quick to embrace free market enterprise, which has attracted a number of American corporations, including General Electric, General Motors, Hewlett-Packard, Johnson Johnson, and Microsoft, to name a few. Social Environment India perception and trends of the consumers have been changing owing to the liberalization and the changes in lifestyles. Another important aspect of society is the group. The performance of groups differs in individualistic and collectivist societies. The family is an important part of the social environment. It is a primary group and influences the consumption and buying behavior of consumers. The traditional family life cycle has been changing owing to the differing lifestyles. So, marketers have to analyze these trends and bring in products that are suitable to these changing consumer segments. Also jobs and workplaces have to be designed according to the changing lifestyles. Technology Environment Technological environment in India should be favourable to quality improvement, cost Reduction, introduction to new products In market. It should also lead to Industrial development with global competitiveness. In India, the government has setup large number of R D Activities, space research centres etc. for introduction of new technology in different areas. a long period of time, technological environment was not favourable for introduction of updated technology ion manufacturing activities. Funds Import Policies were not freely provided for import of updated foreign technology. Foreign collaboration joint ventures were also not freely allowed. Research development activities were not given encouragement through special facilities/concessions. This suggests that technological environment was not favourable to industrial growth till the Beginning of economic reforms and globalization by 1980s. Information Technology By the early 21st century, nearly every child in the Western world, and many in other parts of the world, knew how to use a personal computer. Businesses information technology departments have gone from using storage tapes created by a single computer  to interconnected networks of employee workstations that store information in a  server farm, often somewhere away from the main business site. Communication has advanced, from physical postal mail, to telephone fax transmissions, to nearly instantaneous digital communication through electronic mail (email). India continues to be the most preferred destination for companies looking to offshore their IT and back-office functions. It also retains its low-cost advantage and is among the most financially attractive locations when viewed in combination with the business environment it offers and the availability of skilled people, according to global management consultancy. Advantage of Information Technology Globalization   IT has not only brought the world closer together, but it has allowed the worlds economy to become a single interdependent system. This means that we can not only share information quickly and efficiently, but we can also bring down barriers of linguistic and geographic boundaries. The world has developed into a global village due to the help of information technology allowing countries like Chile and Japan who are not only separated by distance but also by language to shares ideas and information with each other.   Communication   With the help of information technology, communication has also become cheaper, quicker, and more efficient. We can now communicate with anyone around the globe by simply text messaging them or sending them an email for an almost instantaneous response. The internet has also opened up face to face direct communication from different parts of the world thanks to the helps of video conferencing.   Cost effectiveness   Information technology has helped to computerize the business process thus streamlining businesses to make them extremely cost effective money making machines. This in turn increases productivity which ultimately gives rise to profits that means better pay and less strenuous working conditions.   Accurate results Crucial decisions based on computer calculations are more likely to be correct than those based on human calculations. This is because the probability of errors in calculations by human beings is greater. Computers also help in taking a decision when faced with two or more alternatives. They do not need another day to rework the data if any variable is altered. Increase in standard of living cost savings achieved through optimal utilization of resources as suggested by computer calculations, result in lowering the prices of goods. In addition, networking has facilitated access to different markets across the globe, where competitive prices are available for similar goods. This helps buyer to get the best bargains, as similar products across globe have to be priced competitively. Disadvantage of Information Technology Unemployment   While information technology may have streamlined the business process it has also crated job redundancies, downsizing and outsourcing. This means that a lot of lower and middle level jobs have been done away with causing more people to become unemployed. Privacy   Though information technology may have made communication quicker, easier and more convenient, it has also bought along privacy issues. From cell phone signal interceptions to email hacking, people are now worried about their once private information becoming public knowledge. Lack of job security   Industry experts believe that the internet has made job security a big issue as since technology keeps on changing with each day. This means that one has to be in a constant learning mode, if he or she wishes for their job to be secure. Dominant culture   While information technology may have made the world a global village, it has also contributed to one culture dominating another weaker one. For example it is now argued that US influences how most young teenagers all over the world now act, dress and behave. Languages too have become overshadowed, with English becoming the primary mode of communication for business and everything else. Impact of Online Shopping on Reliance Fresh Order Placing process and receives immediate confirmations. Product review, Product Detail. The main advantage of  online  shopping  is that it allows people to browse through many items and categories without leaving their house, to compare the prices of as many shops as they want, and also to order as many items as they can afford without having to worry about how they will transport them, because the online shopping websites also deliver the things to the buyers home. Furthermore, the Internet is open 24 hours a day, 365 days a year, so you dont have to hurry or worry about finding a parking spot. Easy Comparison Shopping, Better Selection. Can store their detail for regular customer. Secure bank payment system. Order can be track online 24/7. Future Technology Innovation Technological innovation in general and information technology (IT) applications in particular, have had a major effect in ecommerce and web. Technology change transforms the nature of the market place by making difference in cost feature product accessibility as movement toward new high technology which increase promise and implications on new tech. Revolutionary change in internet technology which make communication system better mobile technology is future as smart technology are coming in market and everything going to that like and advertisement are on internet . Redhat Linux are going to launch new version of OS work on mobile and slate (new tech) through mobile user can access site on their system and buy or place order directly from mobile. Web Security is now better for Reliance Fresh and future IT innovation. Technology Demand for Reliance Fresh. IT System are flexible to change any data and type of process . Technical skill and IT Professional staff training and perform. Change in technology and highly skilled workforce in different special area. Security of IT/IS is main for better performance and regularity needed in many times. Management of IT must make decisions based on traffic flow on site. Company performance to establish future IT development plans. Maintain IT/IS performance throughout the organization plans. Internal Resources, Competencies, and Capability of Reliance Fresh. Internal Resources Company resources are much limited as training to existing employees for this company has to collect fund from different sources like obtaining loan from a financial intuition or issuing their corporate bonds as this company have one option to issue corporate bonds as it also manage form Reliance Retail which is part of Reliance Group in order to implement the IT system in the organization must have to recruit new professional employees and also train existing employees. Competency Reliance Fresh are able to increases its business because of implementing new IT System as well as have a good location in every city of Indian state also have competition is high among Big Bazar ,eShop etc and has to satisfy their customer by giving best value and quality. Company has to make advertise in internet marketing and evaluate with other inside the same industry Have to satisfy their customer buy providing them best service and standard Enhance communication skill with customer visit on site or place order reply with e-mail. As website is effective tool in internet field and give opportunity to get into new market of online shopping and in internet technology world. Have to performer 24/7 service online from different site they provide. Capability Reliance Fresh can bring their business on top because of presence in market with huge reputation as millions of people visit to site of reliance because of presence in every city of Indian state it would be beneficial for company to bring their name in top street supermarket and provide an excellent opportunity to this company and give good standard and accommodation services. Branch in south can drive with huge business because of education presence people most like to proffered there site for online order. Benefits of Implementing The new IT/IS system IT system Features IT must easy for Professional to operate as well as for normal to update daily data have to pay for staff train in computing field its easy for staff to learn system data base update and new product arrive in market and add them in list of system database it also include automatic feature like printing letter and receipts this system is easy to learn. Customer Account Contain detail of customer for regular shopping and easy to order history and also buy multiple item at a same time also easy to review the product for specific customer or supply them different product also give schem like discount or put in prize draw for customer. Payment System From customer account payment detail is save on server on main brance which directly connect with bank system and easy to instant payment and get conformation not have to put detail many time only single time can buy multiple thing provide free credit depend on shopping and term and condition of company single method with security using web technology SSL security provide encryption no fraud are possible. Order Records Customer can trace order online and can cancel or change the order within give time in term and can directly talk to assistance which are present online for helping using system check order history .also reducing risk of fraud of product guarantee show product purchase date and insurance expire date on system easy for customer to make decision. System Specification Below the list of new system specification of new server for store. Account Product Enquiry:- Customer can enquiry about some electronic product as like laptop,mobile,TV,iPod,Camera,etc. Price Comparison:-In this task price of product can be compare with other sote presence in market. Product Reserved:It show wthere product are reserved or want to reserved for future. Stock present: Product showing online are present in stock or take time. Payment:Type of payment accept like visa,debit,credit etc. Customer Detail:Detail of customer for dispatching product Order Record: Include history of old product buy form this site and possible of discount offered by company if reach target of month or week. Check in :It kept record who have take visit of store and web site . Check out:It show which product are comeing soon in which are currently not present. Userfrendly system :Customer get easily whatever they want form site and searchable option to find any product easly it must be well graphically designed . Impact of IT Enable Services on the Reservation of Reliance Fresh. Positive Impact Main benefits of implementing IT system which enhance the company performance and customer. Expand of Company Business Earlier without IT system Reliance fresh have to get business form store onward and advertising in normal media and newspaper and TV ads marketing are not increase for making new development in field of marketing have to build online ecommercial site through which customer ration is going to rise ,as web site very helpful to rise business opportunity and make repudiated in internet world million of people visit site daily they can see and get idea about new product arrive in market via Reliance Fresh . Business rises by Web Site Developing website for Reliance Fresh will able to rise business opportunity it provide service worldwide not only in India ,It provide facility of Customer Accound,Detail ,Payment System and Order Record through which customer form remote country can place order and able to review the product and get best deal as well as price comparison so possibility is high of expanding business using IT also provide 24/7 service. Negative Impact There are bit of disadvantage of implementing IT base system like failure ,hacking site etc it must be considered before implementing a new system because it can be harmful to business . Hackig Hacker is dark light for business world it flow suddenly and brake business there are many type of threats in IT due to less security in system it cause serious damage to business , as they feel unsecure as using system a rliable way of identify threat is to classify them and stop to treat and flow to system . Threats Technical Failure: Through data may be loss or crash file present in system Infrastructure Failure: If customer is in half way to buy thing and sudden failure product are not listing and customer miss out that product. Human error: Main problem created by human are difficulty to recover loss. Effect/Probability/Action Grid Effect of Contingency Plan High: It recognize that a threat on Reliance fresh having high cost impact Medium: Try to reduce to risk to an acceptable stage. Low:Effect of risk are cut by administration need and approach structured Probability High: Scam, Virus, Credit Card Fraud, Hacking etc Medium: Single reply mail sends to multiple user. Low: Individual mistake. Task 4 System. A System is a set of interacting or interdependent entities that interact regularly to perform a task. Factors of System Development. Social, Technology, Economical are external factor effect business of Reliance Fresh. Staff should conduct IT Support Cooperative. Reliance Fresh Data are getting from Reliance Retail Manager and Staff. Reliance Fresh information are kept on Data base as well company member customer record. Soft System Methodology (SSM) Soft systems methodology (SSM) is an approach to solving complex unstructured human problem situations based on holistic analysis and systems thinking. SSM is a participatory methodology that helps different stakeholders to understand each others perspectives. It focuses on creating the human activity systems and human relationships needed for an organisation or group to achieve a common purpose. Systems thinking are a transdisciplinary field that has emerged in response to the limitations of a reductionist and narrowly technical approach to solving problems. SSM was developed during the 1980s as large organisations realised that top-down and highly mechanical approaches to organisational management were not working in a rapidly changing environment. SSM has been used to facilitate change processes in many large private and public sector organisations. Seven Stage of SSM. Define the Problem Situation of Reliance Fresh Express the Problem Situation of Reliance Fresh Creating root definitions of relevant system Making and testing conceptual models based upon worldviews Comparing conceptual models with reality Identifying Feasible and desirable changes Acting to improve the problem situation Define the problem of Reliance Fresh Reliance Fresh are facing problem with customer data storing on paper base but with IT can be transfer to system the main aim of Reliance Fresh to get customer record which are visit and stock in store are change are come through system as result Reliance Fresh is going to implement IT System to shoot out problem with customer data storing. Express the Problem situation of Reliance Fresh a rich picture It show the rich picture of developed that conveys the problem situation from different point of view and base on the perceive the situation and questioning. Information Report Financial inconsistency assessment Report and Examination of Information Initiate Decision Make Decision Policies Recommendations Creating root definitions of relevant systems   Root Definition is a structured description of a system (which is relevant to the problem). It is a clear statement of activities which take place (or might take place) in the organisation being studied. It is structured in such a way as to enable modelling the system. For root definition use CATWOE analysis Customer: Employer of Reliance Fresh can take benefit of newly developed technology or activities. Actors: The management of Reliance Fresh will take part in the application of these activites. Transformations Process: It described by the 5 criteria Efficacy means gives best solution for end of Reliance fresh problem Efficiency means to exposed least and necessary assets of the Reliance Fresh Effectiveness means IT system helps to achieve goals and Reliance Fresh Ethicality means the Reliance Fresh process must be use ethical limitations Elegance means the IT system will easy to use for staff of Reliance Fresh Weltanschauung: means world view will give a clear vision to under stand the problems of Reliance Fresh <