Marketing plan Essay Example | Topics and Well Written Essays - 4250 words

Marketing image - Essay ExampleThe contemporary marketing is largely influenced by technology, competition, globalization and customers ever-changing specific requirements. Therefore, a marketer has to foresee how these significant variables can impact its marketing domain and how they can effectively be managed in order its marketing activities to be successful and to help it create long-term sustainable hawkish advantage. This paper presents a marketing end for Green Pizza Restaurant in Riyadh, Saudi Arabia, comprising of study marketing and situational analysis and relevant description of marketing objectives and marketing strategies. This paper uses SWOT analysis and feller for analyzing both internal and external environmental factors to the business. With relation to marketing objective, segmentation, target market and positioning dodge (STP) and marketing mix strategy including its sub-elements of product, price, promotion and place are detailed in this paper. TABLE OF c ircumscribe EXECUTIVE SUMMARY.. 2 INTRODUCTION 5 SITUATION ANALYSIS (Internal to the company) 5 Companys mission, objectives and growth strategies .. ... 9 Competitor Analysis .. 9 The Economic surroundings .. 11 Technology Environment .. 11 Social and cultural environment .. 11 SWOT Analysis . 12 Marketing Objectives. 13 DEVELOPING MARKETING STRATEGIES 14 Pizza Products and its use 14 Segmentation system 14 Targeting Strategy . 15 Positioning Strategy .. 16 Product Strategies 16 Pricing Strategy .. 18 promotional Strategies 19 Supply Chain Strategies 20 IMPLEMENTING AND CONTROLLING THE MARKETING PLAN 20 Action plan .. 20 Responsibility.. 21 Budget . 21 Time Line . 21 Evaluation and bill the performance.. 22 CONCLUSION.. 22 REFERENCES 23 Introduction Planning is an extremely important and vituperative element to successfully performing a marketing or any other