Potbelly Sandwich Shop Essay

1.Identify and describe drive outs strategy in cost of proceeds (present or new) and market (present or new). messs strategy in terms of product is to offer all sandwiches at one price regardless of what comes on the sandwich. All of the meat is sliced mellifluous in the break in, milkshakes argon handmade, and cookies are new baked on site. The company hires straitlaced people because they sell an experience, non ripe a sandwich. Potbelly is focused on selling good food, having a comminuted environment, and a friendly experience.The store does not necessarily come out a selling budget. The generate promotions found off of store openings or around local charities/programs. At one location they gave away a free sandwich to distributively soul who gave a cash donation for a local organization.2. How would you describe Potbellys positioning strategy?Potbelly has some different stores that range in many an some opposite(prenominal) different sizes. Some stores are re ally small and based in airports, other stores are very large. Many stores have an outdoor patio area during smoke months. Potbelly selects mostly urban locations where in that respect are not a potful of sandwich chains. The stores are homey and nonetheless provide real books for customers to read or borrow. The important market for Potbelly is offspring professionals under the age of 35.3. What types of environmental opportunities and threats to you examine in Potbellys external environment? How might they impact Potbellys current strategy?I personally feel that Potbelly has a great thing going for them. Compared to other sandwich chains they are not the same in any way. Locally, the main stores that come to my head are Subway, jemmy Johns, and Hungry Hobo. These stores are all based on very fast service. You are more than welcome to sit down and eat, but nothing really keeps you in that location besides the food. Potbelly offers an experience with each meal. Some locati ons have live medicinal drug that you can enjoy or books that you can sit and read. You are offered more than sound a table to eat at when you are at Potbellys you are offered a complete experience.