Marketing Plan

BUSINESS PLAN Sales & Marketing (2011) [pic] [pic] Table of contents 1.INtroduction 2.Executive summary 2.1.Description of destination 2.2. missionary work statement 2.3.hotel slogan 2.4.unique merchandising propositions 2.5.objectives 2.6. Major assumptions 3.St yardgic statement 3.1.Strategic direction 4. convergence outline 4.1.HISTORIC PROPERTY STATISTICS 4.2.STRATEGIC PRODUCT ISSUE 4.3.eXISITING MARKET POSITION 4.4. place down STATEMENT 4.5.OVERVIEW OF HOTELS ROOM INVENTORY 5.MARKET CONDITIONS 5.1.OVERVIEW OF THE MARKET CONDITIONS 5.2.VISITORS TO destination for the rustic 5.3.access to destination 5.4. agonistical range Supply Situation 5.4.1. merchandise destiny analysis 5.4.2. foe analysis - by marketplace go away 5.4.3.competitor feature analysis 5.4.4.competitor rates analysis 5.4.5.competitor Quality analysis 5.4.6.competitors swot analysis 5.4.7..Own hotels swot analysis 5.4 .8.new and control competitors entering the market 5.4.9.Destination SWOT ANALYSIS 5.4.10Destinations we compete with 6.sALES AND selling strategy 6.1. sALES 6.1.1.Geographic source of business for key market segments 6.1.2. room DEPARTMENT STRATEGY 6.1.3.rOOMS DEPaRTMENT STRATEGY OVERVIEW 6.1.4.

Seasons and demands - indigence mean calendar 6.1.5.market mix objectives 6.1.6.strategies and tactics by market segment in brief 6.1.7Trade exhibtions, road shows & sales trips 6.1.8.Market plane section action plan 6.1.9. Rate comparison - our hotel v s. competitive set 6.1.10.R! ate structure 6.1.11.rate strategy overall and by segment 6.1.12. ctical achiever factors per segment 6.1.13.sales boldness structure 6.1.14.who handles/manages which segment/type of accounts 6.1.15.Sales Activities - periodical Routine...If you want to furbish up a full essay, fix it on our website: OrderCustomPaper.com

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