entrepreneur project for students in MBA

Table/chart/diagram/image is missing. entertain transfer the Word document to view it. Developing The Idea / perseverance In the midst of the economic downturn, the seaworthiness labor has contain steady growth, with membership rates growing consistently and take a crap re importanting solid. Demand for gyms and health and fitness clubs go forrard insure to rise all over the next five years, as the superior general public be exercises more health-conscious and the age population places a greater emphasis on staying fit. there are three main types of fitness claims: fitness centers, health clubs, and charge loss centers. These describe for revenues of over $70 meg annually in the U.S. with fitness centers and health clubs generating over $20 one thousand million each and the sustenance exertion estimated at over $30 billion a year (Appendix 1). Revenues within the industry not only come from exercise-related services, but also the c hange of products such as foods, supplements, weight reduction products, equipment, and clothing. By 2015 the job fitness club revenues will be $28 billion (Appendix 2). Because some franchises cater to a specific niche in the market, the industry is very fragmented.

The 50 largest fitness centers account for approximately 30 percent of revenue, and only a few dozen companies charter more than 10 centers. Major franchisors include 24 time of day Fitness, Bally Total Fitness, Golds Gym and Curves. argument for fitness franchisees comes from two for-profit and non-profit sectors, with the latter including or ganizations like the YMCA and community cent! ers. With so many options in the marketplace, profitability in this industry is intemperately dependent on good marketing. Franchisees have an advantage by dint of the brand credit entry and cooperative advertising efforts that franchise systems offer. The primary feather revenue generator for the fitness industry is membership dues. This income is typically supplemented by various items like readjustment fees (fees collected... If you want to make a full essay, order it on our website: OrderCustomPaper.com

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