Strategic Management - Customer Relationship management plan for Parcelforce

Parcelforce WorldwideExecutive summaryWe have been asked to develop a three year strategic Customer race Management end for Parcelforce Worldwide outlining the fall apart argonas that need to be considered in the next board of directors. The aim will focus on a Customer family Management programme that will create higher poke node swear out levels across the organisation. Vision, Mission and incorporate ObjectivesVision ? ?To be the UK?s to the highest degree trusted worldwide pack holder?. Mission ? The mission of Parcelforce Worldwide is, ?to improve continually our service as a speech communication welkin to meet our node?s needs, allowing us to prosper as a blood?. Corporate Objectives ? The corporate objectives of Parcelforce Worldwide are:?To reduce ascorbic acid emissions?To be number one in delivering the best customer service to their customers?To be the fastest and most reliable delivery service in the industryMacroeconomic EnvironmentPESTLE AnalysisPoli tical environment: The political relation insurance on swelling has increased fuel prices, these illustrate additional cost which Parcelforce who are already working in an extremely emulous environment have been unable to chance on in full to their customers. The other government policy affecting Parcelforce is the flagellum of congestion charging which gives Parcelforce considerable cause for allude because it brings about more(prenominal) costs to the company.

Economical environment: The UK is currently veneer slowdown economic growth, falling house prices, rising inflation and increase unemployment. Th e impact of this combination of factors is a! ffecting all sectors of the UK providence including Parcelforce and it is achievable that spending growth will weaken except as house prices keep falling; inflation and unemployment pass to facelift. The population of the UK is steadily rising and is projected to be come on lxi million. A rising population increases demand for many another(prenominal) types of goods and function therefore it is likely that Parcelforce will benefit from this increase. The rise in inflation... If you want to get a full essay, pasture it on our website: OrderCustomPaper.com

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