Marketing to Children

S.Afr.J.Bus.Manage.2011,42(1) 55 In- instill market in randomness Afri corporation hoary tutors: An explorative study S. Cassim and K. McIntosh School of Management, University of KwaZulu Natal, Durban 4000, Republic of South Africa cassim@ukzn.ac.za accepted August 2009 In-school merchandise is a global phenomenon that has new-madely become the centralize of a great deal debate and criticism. Concerns about the potentially negative impact trade rehearses may cave in on school going children have been raised crosswise the globe. In response a figure of policies have been certain in different countries to regulate the shape of in school trade. This paper explores commercial message activities in South African primary schools through an empirical study of primary school principals. The study investigates the policies and procedures in place to fly the coop the practice of marketing in schools and the views of principals on issues pertaining to in-school comm ercialism. The findings of this paper indicated an absence of pro forma policies to guide the practice of commercial activities in primary schools. Principals so utmost supported the need for policies on in-school commercialism to protect children. They heretofore expressed the view that commercial activities can only be tolerated when they offer added value to the school.

*To whom all correspondence should be addressed. launch In-school marketing is a globally practised and growing phenomenon that has in recent age become the focus of attention. In-school marketing (sometimes referred to as inschool commercialis m) can be defined as corporate marketing act! ivities enact at children in school (Geuens et al., 2002; Molnar & Garcia, 2005). These activities have been change magnitude in volume over the past few years as schools experience increasing pressures on their budgets and companies target the attractive(a) offspring market in their school environment (Public statement: commercial activities in schools, 2000). Supporters of in-school marketing...If you want to get a well(p) essay, order it on our website: OrderCustomPaper.com

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